Marketing - Data processing.

Creating value with big data analyticsmaking smarter marketing decisions / by: (Language materials, printed)

Humanizing big data :marketing at the meeting of data, social science and consumer insight / by: (Language materials, printed)

Marketing database analyticstransforming data for competitive advantage / by: (Language materials, printed)

Big data.

Database management.

Customer relations

Marketing research.

Marketing

Internet advertising.

Consumer profiling.