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Museum branding :how to create and m...

Wallace, Margot A., (1941-)

Museum branding :how to create and maintain image, loyalty, and support /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Museum branding :/ Margot Wallace
Reminder of title:	how to create and maintain image, loyalty, and support /
Author:	Wallace, Margot A.,
Description:	1 online resource
基督教聖經之智慧書導讀 :	Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
Subject:	Museum attendance - United States. -
Online resource:	http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html
ISBN:	9781442263468

Museum branding :how to create and maintain image, loyalty, and support /
Wallace, Margot A.,1941-

Museum branding :how to create and maintain image, loyalty, and support /Margot Wallace - 1 online resource

Includes bibliographical references and index

Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter

ISBN: 9781442263468

LCCN: 2015048352Subjects--Topical Terms:

386958
Museum attendance
--United States.Index Terms--Genre/Form:

382946
Electronic books

LC Class. No.: AM11

Dewey Class. No.: 069.068

Museum branding :how to create and maintain image, loyalty, and support /
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245 1 0 $a Museum branding : $b how to create and maintain image, loyalty, and support / $c Margot Wallace
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300 $a 1 online resource
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504 $a Includes bibliographical references and index
505 0 $a Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
520 $a Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
588 $a Print version record and CIP data provided by publisher
650 0 $a Museum attendance $z United States. $3 386958
650 0 $a Branding (Marketing) $z United States $3 437508
650 0 $a Business names $z United States $3 437507
650 0 $a Museums $x Public relations $z United States $3 437506
650 0 $a Museums $z United States $x Management $3 437505
655 4 $a Electronic books $3 382946
776 0 8 $i Print version: $a Wallace, Margot A, 1941- $t Museum branding. $d Lanham, MD : Rowman & Littlefield, [2016] $z 9781442263444 $w (DLC)
856 4 0 $u http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html

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