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Advanced fashion technology and oper...

Vecchi, Alessandra,

Advanced fashion technology and operations management

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advanced fashion technology and operations management/ Alessandra Vecchi, editor.
其他作者:	Vecchi, Alessandra,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (xxii, 443 p.) :ill. :
提要註:	"This book is a pivotal reference source for the latest developments in management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--Provided by publisher.
標題:	Branding (Marketing) -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1865-5
ISBN:	9781522518662 (ebook)

Advanced fashion technology and operations management
Advanced fashion technology and operations management[electronic resource] /Alessandra Vecchi, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxii, 443 p.) :ill.

Includes bibliographical references and index.

Fashion technology and the development of new business models / Raphayela Belem Schluep -- Co-creation via digital fashion technology in new business models for premium product innovation: case-studies in menswear and womenswear adaptation / Frances Ross -- Mastering fashion supply chain management and new product development in the digital age / Kijpokin Kasemsap -- The "day-after" gleam: reverse logistics in the luxury fashion sector and its impact on consumer value perception / Beata Stepien -- The happy feet fashion wearable project: co-creation and collaboration / Chitra H. Buckley, Thushara Sabreen -- A review of consumer-facing digital technologies across different types of fashion store formats / Francesca Bonetti, Patsy Perry -- The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality / Christian Hendrik Toma -- Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience / Bethan Alexander, Daniela Olivares Alvarado -- Exploring the enigma of the happiness construct in phygital fashion experiences / Kate Armstrong, Charlotte Rutter -- Understanding on-line fashion buying behavior on impulse: feelings nothing more than feelings / Sara Hjelm Lidholm [and 3 others] -- The effects of national culture on social commerce and online fashion purchase intention / Sarah Josephine Hepple, Julie A. Dennison --

Restricted to subscribers or individual electronic text purchasers.

"This book is a pivotal reference source for the latest developments in management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--Provided by publisher.

ISBN: 9781522518662 (ebook)Subjects--Topical Terms:

304507
Branding (Marketing)

LC Class. No.: HD9940.A2 / A28 2017e

Dewey Class. No.: 746.9/2068

Advanced fashion technology and operations management
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020 $a 9781522518662 (ebook)
020 $a 9781522518655 (hardcover)
035 $a (OCoLC)974316705
035 $a 1071025261
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HD9940.A2 $b A28 2017e
082 0 4 $a 746.9/2068 $2 23
245 0 0 $a Advanced fashion technology and operations management $h [electronic resource] / $c Alessandra Vecchi, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (xxii, 443 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Fashion technology and the development of new business models / Raphayela Belem Schluep -- Co-creation via digital fashion technology in new business models for premium product innovation: case-studies in menswear and womenswear adaptation / Frances Ross -- Mastering fashion supply chain management and new product development in the digital age / Kijpokin Kasemsap -- The "day-after" gleam: reverse logistics in the luxury fashion sector and its impact on consumer value perception / Beata Stepien -- The happy feet fashion wearable project: co-creation and collaboration / Chitra H. Buckley, Thushara Sabreen -- A review of consumer-facing digital technologies across different types of fashion store formats / Francesca Bonetti, Patsy Perry -- The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality / Christian Hendrik Toma -- Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience / Bethan Alexander, Daniela Olivares Alvarado -- Exploring the enigma of the happiness construct in phygital fashion experiences / Kate Armstrong, Charlotte Rutter -- Understanding on-line fashion buying behavior on impulse: feelings nothing more than feelings / Sara Hjelm Lidholm [and 3 others] -- The effects of national culture on social commerce and online fashion purchase intention / Sarah Josephine Hepple, Julie A. Dennison --
505 8 $a Cross-cultural study of online user behavior in fashion e-commerce: a comparison of Britain and China / Fanke Peng, Ni An, Alessandra Vecchi -- Let it go: consumer empowerment and user-generated content: an exploratory study of contemporary fashion marketing practices in the digital age / Matteo Montecchi, Karinna Nobbs -- The effects of online consumer reviews on fashion clothing purchase intention: peripheral cues and the moderating role of involvement / Julie A. Dennison, Matteo Montecchi -- Size recommendations in online fashion retail: opportunities and challenges / Alessandra Vecchi, Fanke Peng, Mouhannad Al-Sayegh -- Fashion fusion in Kazakhstan: advanced technology converges with the past / Carolyn Buie Erdener.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book is a pivotal reference source for the latest developments in management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--Provided by publisher.
650 0 $a Branding (Marketing) $3 304507
650 0 $a Business logistics. $3 382139
650 0 $a Fashion merchandising. $3 433312
700 1 $a Vecchi, Alessandra, $e editor. $3 433425
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1865-5

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