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Innovations in services marketing an...
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IGI Global
Innovations in services marketing and management : strategies for emerging economies
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
strategies for emerging economies
其他作者:
GoyalAnita, 1972-
其他團體作者:
IGI Global
面頁冊數:
PDFs (328 pages)
標題:
Marketing - Mangement -
標題:
Service industries - Management. -
標題:
Service industries - Marketing. -
標題:
Change management
標題:
Customer relationship management
標題:
Employee management
標題:
Healthcare delivery
標題:
Innovative marketing strategies
標題:
Market orientation
標題:
Organizational innovations
標題:
Public service innovation
標題:
Society and the consumer
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1
附註:
Content Type: text
摘要註:
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.
ISBN:
9781466646728
內容註:
Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath Marketing of library and information products and services: using services marketing mix / Kavita Chaddha Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta Quality of work/life and service quality / Ritu Narang, Smita Singh Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.
Innovations in services marketing and management : strategies for emerging economies
Innovations in services marketing and management
: strategies for emerging economies / Anita Goyal, editor. - PDFs (328 pages).
Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466646728ISBN 9781466646711
MarketingService industriesService industries -- Mangement -- Management. -- Marketing.
Change managementCustomer relationship managementEmployee managementHealthcare deliveryInnovative marketing strategiesMarket orientationOrganizational innovationsPublic service innovationSociety and the consumer
Goyal, Anita
Innovations in services marketing and management : strategies for emerging economies
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Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch
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MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang
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Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall
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Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma
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Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal
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Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes
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Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage
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Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto
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Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall
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Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath
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Marketing of library and information products and services: using services marketing mix / Kavita Chaddha
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Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang
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The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison
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Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta
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Quality of work/life and service quality / Ritu Narang, Smita Singh
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Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar
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Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1
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