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Public relations crisis communicatio...

Anderson-Meli, Lisa.

Public relations crisis communication: a new model/

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public relations crisis communication: / Lisa Anderson-Meli and Swapna Koshy
其他題名:	a new model/
作者:	Anderson-Meli, Lisa.
其他作者:	Koshy, Swapna.
出版者:	London; Routledge, : 2020,
面頁冊數:	x, 84 p.: ill.; : 2 cm;
提要註:	"This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish the relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory. This will help to improve the ability to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of Public Relations, Communication, Media and Marketing, professionals in the aviation industry and those in international relations"--
標題:	Communication. -
ISBN:	9780367254292 (hard) :

Public relations crisis communication: a new model/
Anderson-Meli, Lisa.

Public relations crisis communication: a new model/ Lisa Anderson-Meli and Swapna Koshy - London; Routledge, 2020 - x, 84 p.: ill.; 2 cm - Routledge focus on business and management.

Includes bibliographical references (p. [79]-84) and index.

"This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish the relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory. This will help to improve the ability to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of Public Relations, Communication, Media and Marketing, professionals in the aviation industry and those in international relations"--

ISBN: 9780367254292 (hard) :NT1707

LCCN: 2019046804Subjects--Topical Terms:

234234
Communication.

Public relations crisis communication: a new model/
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245 1 0 $a Public relations crisis communication: $b a new model/ $c Lisa Anderson-Meli and Swapna Koshy
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300 $a x, 84 p.: $b ill.; $c 2 cm
490 1 $a Routledge focus on business and management
490 1 $a Routledge focus
504 $a Includes bibliographical references (p. [79]-84) and index.
520 # $a "This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish the relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory. This will help to improve the ability to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of Public Relations, Communication, Media and Marketing, professionals in the aviation industry and those in international relations"-- $c Provided by publisher.
650 # 0 $2 96060 $a Communication. $3 234234
650 # 0 $2 96060 $a Corporate culture. $3 250498
650 # 0 $a Public relations. $3 431897
700 1 # $a Koshy, Swapna. $3 482736