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Transmedia marketingfrom film and tv...
~
Zeiser, Anne.,
Transmedia marketingfrom film and tv to games and digital media /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Transmedia marketing/ Anne Zeiser.
其他題名:
from film and tv to games and digital media /
作者:
Zeiser, Anne.,
出版者:
Burlington, Mass. :Focal Press, : 2015.,
面頁冊數:
1 online resource (xvii, 450 p.)
附註:
Includes index.
標題:
Mass media - Marketing. -
電子資源:
https://www.taylorfrancis.com/books/9781134746224
ISBN:
9781134746224 (e-book)
Transmedia marketingfrom film and tv to games and digital media /
Zeiser, Anne.,
Transmedia marketing
from film and tv to games and digital media /[electronic resource] :Anne Zeiser. - Burlington, Mass. :Focal Press,2015. - 1 online resource (xvii, 450 p.)
Includes index.
Includes bibliographical references and index.
1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success.
ISBN: 9781134746224 (e-book)Subjects--Topical Terms:
434189
Mass media
--Marketing.
LC Class. No.: P96.M36 / Z45 2015
Dewey Class. No.: 302.230688 / Z47
Transmedia marketingfrom film and tv to games and digital media /
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Anne Zeiser.
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https://www.taylorfrancis.com/books/9781134746224
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