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Strategic uses of social media for i...

Khasawneh, Rawan,

Strategic uses of social media for improved customer retention

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic uses of social media for improved customer retention/ Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors].
其他作者:	Alsmadi, Izzat,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (xx, 310 p.) :ill. :
提要註:	"[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships"--Provided by publisher.
標題:	Branding (Marketing) -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1686-6
ISBN:	9781522516873 (ebook)

Strategic uses of social media for improved customer retention
Strategic uses of social media for improved customer retention[electronic resource] /Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors]. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xx, 310 p.) :ill.

Includes bibliographical references and index.

Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Saez-Martin, Maria del Carmen Caba-Perez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah.

Restricted to subscribers or individual electronic text purchasers.

"[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships"--Provided by publisher.

ISBN: 9781522516873 (ebook)Subjects--Topical Terms:

304507
Branding (Marketing)

LC Class. No.: HF5415.5 / .S77 2017e

Dewey Class. No.: 658.812

Strategic uses of social media for improved customer retention
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020 $a 9781522516866 (hardcover)
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035 $a 1071025262
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050 4 $a HF5415.5 $b .S77 2017e
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245 0 0 $a Strategic uses of social media for improved customer retention $h [electronic resource] / $c Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors].
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (xx, 310 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Saez-Martin, Maria del Carmen Caba-Perez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships"--Provided by publisher.
650 0 $a Branding (Marketing) $3 304507
650 0 $a Social media. $3 309887
650 0 $a Customer relations $x Management. $3 407865
700 1 $a Alsmadi, Izzat, $d 1972- $e editor. $3 433429
700 1 $a Abu-shamaa, Rasha, $e editor. $3 433428
700 1 $a Khasawneh, Rawan, $e editor. $3 433427
700 1 $a Al-Rabayah, Wafaa, $e editor. $3 433426
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1686-6

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