語系/ Language: 繁體中文

Building brand equity and consumer t...
Veselinova, Elena, (1985-)

 

  • Building brand equity and consumer trust through radical transparency practices
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Building brand equity and consumer trust through radical transparency practices/ by Elena Veselinova and Marija Gogova Samonikov.
    作者: Veselinova, Elena,
    其他作者: Samonikov, Marija Gogova,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (viii, 392 p.) :ill. :
    提要註: "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"--
    標題: Branding (Marketing) -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2417-5
    ISBN: 9781522524182 (ebook)
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