語系/ Language: 繁體中文

Digital marketing strategies for fas...
Ozuem, Wilson, (1974-)

 

  • Digital marketing strategies for fashion and luxury brands
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Digital marketing strategies for fashion and luxury brands/ Wilson Ozuem and Yllka Azemi, editors.
    其他作者: Azemi, Yllka,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (xxiii, 460 p.)
    提要註: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
    標題: Internet marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1
    ISBN: 9781522526988 (ebook)
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