語系/ Language: 繁體中文

Global observations of the influence...
Sarma, Sarmistha,

 

  • Global observations of the influence of culture on consumer buying behavior
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Global observations of the influence of culture on consumer buying behavior/ Sarmistha Sarma, editor.
    其他作者: Sarma, Sarmistha,
    出版者: Hershey, Pennsylvania :IGI Global, : [2017],
    面頁冊數: 1 online resource (xxi, 375 p.)
    提要註: "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--
    標題: Consumer behavior -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5
    ISBN: 9781522527282 (ebook)
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