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Managing and marketing tourist desti...
~
Baloglu, Seyhmus.
Managing and marketing tourist destinations : strategies to gain a competitive edge
Record Type:
Language materials, printed : monographic
Title Information:
strategies to gain a competitive edge
Author:
KozakM., 1968-
Secondary Intellectual Responsibility:
BalogluSeyhmus.,
Place of Publication:
New York
Published:
Routledge;
Year of Publication:
2011.
Description:
xx, 242 p.ill. :
Series:
Routledge advances in tourism
Subject:
Electronic books. -
Subject:
Tourism - Marketing. -
Subject:
Tourism - Management. -
Online resource:
http://www.tandfebooks.com/isbn/9780203842300
ISBN:
9780203842300
Content Note:
pt. 1. Destination competitiveness pt. 2. Destination management pt. 3. Destination marketing.
Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, M.
Managing and marketing tourist destinations
: strategies to gain a competitive edge / by Metin Kozak and Seyhmus Baloglu. - New York : Routledge, 2011.. - xx, 242 p. ; ill.. - (Routledge advances in tourism).
pt. 1. Destination competitiveness.
Includes bibliographical references (p. [219]-238) and index..
ISBN 9780203842300
Electronic books.TourismTourism -- Marketing. -- Management.
Baloglu, Seyhmus.
Managing and marketing tourist destinations : strategies to gain a competitive edge
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http://www.tandfebooks.com/isbn/9780203842300
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