語系/ Language: 繁體中文

Handbook of research on integrating ...
Hajli, Nick (1979-)

 

  • Handbook of research on integrating social media into strategic marketing
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    其他作者: HajliNick, 1979-
    其他團體作者: IGI Global
    面頁冊數: PDFs (438 pages)illustrations. :
    標題: Strategic planning. -
    標題: Social media. -
    標題: Marketing - Social aspects. -
    標題: Internet marketing. -
    標題: Brand communities
    標題: Brand equity
    標題: Customer relationship management
    標題: Distributed leadership
    標題: Employer branding
    標題: Product development strategies
    標題: Social commerce
    標題: Social network analysis
    標題: Sport marketing
    標題: Virtual communities of practice
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2
    附註: Content Type: text
    摘要註: "To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic"--Provided by publisher.
    ISBN: 9781466683549
    內容註: How social commerce emerged: the role of social word of mouth - social commerce / Nick Hajli Co-creating brand value through social commerce / Yichuan Wang, Nick Hajli Online sport brand communities: sport brand communities / Nick Hajli Understanding the use of social media for employer branding / Maxim Viktor Wolf, Julian Mark Sims, Huadong Yang The effects of consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul Intellectual property rights and social media: copyright in the digital era - social media and copyrights / Hatem Bugshan Value co-creation, social media, and marketing 3.0: towards the search for competitive advantage in firms / Maria Angeles Garcia-Haro, Maria Pilar Martinez-Ruiz, Ricardo Martinez Canas The usage of social media in new product development process: the benefits and the challenges / Rebecca Liu, Aysegul Eda Kop On the relationship between online social support and users' continuance intention: evidence from social network sites / Xiaolin Lin, Dawei Zhang, Yibai Li The neuroscience of social television / Shaun A Seixas [and 3 others] Social media and higher education: direct and indirect marketing / Ivan K. Cohen, Julie Salaber A continuance model for optimized participation in virtual communities / Mohana Shanmugam, Yusmadi Yah Jusoh Social networking sites and marketing strategies / Ying Wu, Malcolm Stewart, Rebecca Liu Understanding customers' behaviour through web data mining models / Valerio Veglio Social network analysis visualization: a Facebook case study / Mohana Shanmugam [and 3 others] Revisiting information systems research in nonprofit context: (non-)adoption 2.0 in a small voluntary club / Ali Eshraghi Customer attitudes towards internet banking and social media on internet banking in the UK / Yen-Yao Wang [and 3 others] Distributed leadership and its applications in health care settings: social media perspective / Vida Farzipour Social media and marketing: the evolution of Tottenham Hotspur Football Club / Ivan K. Cohen Sports marketing and social media / Reza Mohammadkazemi Social media marketing / Vipin K. Nadda, Sumesh Singh Dadwal, Azmat Firdous.
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