高雄醫學大學圖書館 |

Strategic e-commerce systems and tools for competing in the digital marketplace

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	Khosrow-PourMehdi, 1951-
Secondary Intellectual Responsibility:	IGI Global
Description:	PDFs (315 pages)illustrations. :
Subject:	Information technology. -
Subject:	Electronic commerce. -
Subject:	Cultural analogues
Subject:	Digital marketing optimization
Subject:	E-commerce network
Subject:	IT value management
Subject:	Purchase-based targeted advertising
Subject:	Semantic++ electronic commerce architecture
Subject:	Theory of planned behavior
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8133-0
Notes:	Content Type: text
Summary:	"This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--Provided by publisher.
ISBN:	9781466681347
Content Note:	Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van Grembergen Evaluation of B2B pharmaceutical supply chain in Australia / Chad Lin, Geoffrey Jalleh A general evolution mechanism model for e-commerce network / Zhihong Tian, Zhenji Zhang, Xiaolan Guan Predicting low-carbon travel behavior: a modified theory of planned behavior model from Taiwan / Nae-Wen Kuo, You-Yu Dai Branding cultural analogues in virtual communities / Robert Pennington The relationship between online reviews, brand trust, and willingness to buy / V. Cheng, J. Rhodes, P. Lok Digital marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury Purchase-based targeted advertising: a competitive analysis / Jianqiang Zhang, Weijun Zhong, Shue Mei Electronic commerce and change in management accounting practices in an Egyptian organization / Mayada A. Youssef An investigation into the factors affecting e-commerce adoption decisions by SMEs: a study in Saudi Arabia / Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg.

Strategic e-commerce systems and tools for competing in the digital marketplace
Strategic e-commerce systems and tools for competing in the digital marketplace / Mehdi Khosrow-Pour, editor. - PDFs (315 pages) ; illustrations..
Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references and index..
ISBN 9781466681347ISBN 9781466681330
Information technology.Electronic commerce.
Cultural analoguesDigital marketing optimizationE-commerce networkIT value managementPurchase-based targeted advertisingSemantic++ electronic commerce architectureTheory of planned behavior

Khosrow-Pour, Mehdi

Strategic e-commerce systems and tools for competing in the digital marketplace
LDR:03078nam a2200445 450 001 288585
005 20150421142959.0
009 a(CaBNVSL)gtp00562494
009 a(OCoLC)905690953
009 00000154
010 1 $a 9781466681347 $b ebook
010 1 $a 9781466681330
012 0 $a 10.4018/978-1-4666-8133-0
020 $b 2014050227
100 $a 20151127d2015 y0engy50 b
102 $a us
105 $a a a 001yy
200 1 $a Strategic e-commerce systems and tools for competing in the digital marketplace $f Mehdi Khosrow-Pour, editor.
215 1 $a PDFs (315 pages) $c illustrations.
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-8133-0
310 $a Also available in print.
320 $a Includes bibliographical references and index.
327 1 $a Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu $a A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van Grembergen $a Evaluation of B2B pharmaceutical supply chain in Australia / Chad Lin, Geoffrey Jalleh $a A general evolution mechanism model for e-commerce network / Zhihong Tian, Zhenji Zhang, Xiaolan Guan $a Predicting low-carbon travel behavior: a modified theory of planned behavior model from Taiwan / Nae-Wen Kuo, You-Yu Dai $a Branding cultural analogues in virtual communities / Robert Pennington $a The relationship between online reviews, brand trust, and willingness to buy / V. Cheng, J. Rhodes, P. Lok $a Digital marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury $a Purchase-based targeted advertising: a competitive analysis / Jianqiang Zhang, Weijun Zhong, Shue Mei $a Electronic commerce and change in management accounting practices in an Egyptian organization / Mayada A. Youssef $a An investigation into the factors affecting e-commerce adoption decisions by SMEs: a study in Saudi Arabia / Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg.
330 $a "This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014050227
452 1 $1 300 $a Print version: $1 001(DLC) 2014050227 $1 0101 $a 1466681330; 9781466681330
606 $a Information technology. $2 lc $3 384745
606 $a Electronic commerce. $3 345321
610 1 $a Cultural analogues
610 1 $a Digital marketing optimization
610 1 $a E-commerce network
610 1 $a IT value management
610 1 $a Purchase-based targeted advertising
610 1 $a Semantic++ electronic commerce architecture
610 1 $a Theory of planned behavior
676 $a 658.8/72 $v 23
680 $a HF5548.32 $b .S768 2015e
702 1 $a Khosrow-Pour $b Mehdi $f 1951- $4 editor. $3 384626
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8133-0