語系/ Language: 繁體中文

Understanding consumer behavior and ...
Rajagopal (1957-)

 

  • Understanding consumer behavior and consumption experience
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    作者: Rajagopal1957-
    其他作者: CastañoRaquel, 1962-
    其他團體作者: IGI Global
    面頁冊數: PDFs (303 pages).
    標題: Consumption (Economics) -
    標題: Consumer behavior. -
    標題: Brand relationships
    標題: Consumer emotions
    標題: Cross-cultural perceptions
    標題: Customer vulnerability
    標題: Multicultural marketing
    標題: Social media
    標題: Virtual markets
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6
    附註: Content Type: text
    摘要註: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
    ISBN: 9781466675193
    內容註: Consumer perception: conscious and non-conscious processes Consumption experiences Consumer relationships with brands Consumer well-being and happiness Vulnerable consumers Building and changing consumer attitude Cross-cultural variations in consumer behavior Social group influences Ethnicity and consumerism Consumer behavior in the e-marketplace Routes to market.
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