語系/ Language: 繁體中文

Integrating social media into busine...
Lee, In (1958-)

 

  • Integrating social media into business practice, applications, management, and models
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    其他作者: LeeIn, 1958-
    其他團體作者: IGI Global
    面頁冊數: PDFs (342 pages).
    標題: Information technology - Management. -
    標題: Business enterprises - Information technology. -
    標題: Industrial management. -
    標題: Business enterprises - Technological innovations. -
    標題: Business models for implementation
    標題: Collective intelligence
    標題: Employee use of social media
    標題: Enterprise 2.0
    標題: Next generation social media
    標題: Social collaboration
    標題: Social media theory development
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6182-0
    附註: Content Type: text
    摘要註: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
    ISBN: 9781466661837
    內容註: User involvement, open service innovations, and social media: lessons from a case study / Ada Scupola, Hanne Westh Nicolajsen Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa Influence of corporate social media in strategic decision processes / S. Venkataraman, Ranjan Das Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly, Karen M. Lancendorfer Viral advertising and the implications of social media / Maria Petrescu Social media: the issues, benefits, and strategies for brands / Jennifer Rowley, Catherine J. Ashworth, Jeff McCarthy Greek politicians and the use of online technologies for citizen engagement / Savvas Papagiannidis, Teta Stamati, Hartmut Behr Using social media in the workplace: how "Lenovo Central" brings employees together / Karen Mishra, Khaner Walker, Aneil Mishra How Generation Y perceives social networking applications in corporate environments / Imed Boughzala Social media opportunities for market-driven firms / Elisa Arrigo Web 2.0 and social media in today's business world / Edward T. Chen Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon, Jeanetta D. Sims The role of social media in the knowledge-based organizations / Kijpokin Kasemsap Social media for business model improvement / In Lee.
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