Hajli, Nick (1979-)
Overview
| Works: | 3 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Handbook of research on integrating social media into strategic marketing
by:
Hajli, Nick (1979-); IGI Global
(Language materials, printed)
, [editor.]
Subjects
658.8/72
Social media.
Social network analysis
Distributed leadership
Sport marketing
Social commerce
HF5415.1265
Brand equity
Product development strategies
Strategic planning.
Virtual communities of practice
Internet marketing.
Employer branding
Customer relationship management
Brand communities
Marketing- Social aspects.